Annabel

Personal Assistant at LifeSort

Annabel is a dedicated and adaptable professional with extensive experience in executive assistance, customer service, and team support. She has built a reputation as a reliable and supportive team member, consistently handling high-pressure situations with care and efficiency.

Known for her hands-on approach, Annabel is always eager to take on new opportunities, tackle a variety of tasks, and immerse herself in different challenges—never afraid to roll up her sleeves and get stuck in!

Throughout her career, Annabel has worked across a variety of industries, from private wealth management as Personal Assistant to the CEO to customer service lead at a bespoke letter-writing service. She has supported both individuals and teams, cultivated relationships with clients, press, and influencers, and played a key role in launching brand partnerships.

Earlier in her career, Annabel worked as a primary school teacher, where she further developed her organisational and communication skills.

Outside of work, she enjoys yoga, Pilates, tennis, and swimming, as well as spending as much time as possible with her two young children.