Annabel

Founder & Managing Director

I’ve been a PA since I was 18. That’s nearly 30 years. I know what good support looks like because I’ve spent my whole career doing it.

A few years ago, I was diagnosed as neurodivergent. Late, like a lot of women. And suddenly a whole career of watching clients struggle with overwhelm, missed deadlines, and admin chaos made a lot more sense. It wasn’t laziness or lack of effort. It was brains that work differently, and support that was never designed for them.

That’s why LifeSort exists.

We work with business owners, entrepreneurs and busy professionals who need someone in their corner. Some of our clients are neurodivergent (ADHD, autism, dyslexia) and need support that’s built around how their brain actually works. Others are simply stretched too thin and need a PA who genuinely gets stuck in, not just ticks boxes. We help with all of it. Work admin, business operations, the life stuff that bleeds into your headspace. Whatever’s on your plate, we can take it.

What makes us different is the framework behind it. Our PAs are trained with guidance from a private occupational therapist, so they understand neurodivergent thinking patterns and how to work with them, not around them. I’m personally involved in every client match, and our team (Kate, Beth and I) are always in the background making sure things run properly.

I particularly love working with the clients who’ve tried PA support before and it hasn’t stuck. The ones who drifted away, or felt like they were managing the PA more than the PA was managing them. That’s usually a sign the support wasn’t set up right in the first place. We do it differently.

The truth is, asking for help was my own turning point. It’s what lets me run LifeSort, focus on the things I’m actually good at, and switch off at the weekend. That’s what I want for every client who comes through the door. More headspace, less chaos, and the confidence that someone’s got your back.

If that sounds like what you need, I’d love to chat.